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Be SMART About Setting Your Goals

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You can do just about anything if you know how to set goals, but most of us don't. It takes quite a bit of planning and if you're not a planner, it can be tough. That's why we have the SMART method for setting goals. So what are SMART goals? They are goals that should be:

  • Specific - Make a statement that clarifies exactly what you want to achieve.
  • Measurable - There needs to be a way to measure it so that you can tell if you've attained it or not.
  • Action-oriented - You need specific daily actions that will get you closer to your goal.
  • Realistic - Being realistic means seeing the 'big picture' of attaining your goal.
  • Time-bound - Set a timeframe and deadlines for when each task will be achieved.

Is your goal SMART? Let's take a closer look at this method and what these words mean.

 

Specific

Being specific helps you focus on exactly how you're going to reach your goal. Start by creating a statement that explains what you'll do. Use the phrase 'I will.' Now, ask yourself the what, why and how of this goal to refine it. Make it as detailed as possible. This detail will help you generate the sub-goals and steps that you need to take to get there.

 

Measurable

There needs to be some way to know when you've reached your goal. The results have to be measurable. If you want to make more money, for example, choose a specific dollar amount that you'd like to be making per year. The great thing about making goals measurable is that you can easily see your progress and this keeps you motivated to work on it.

 

Action-oriented

Without action, goals are never attained. Break your goals down into smaller goals, and then specific actions you can take to make them happen. Think about things you can do today that will bring you closer to achieving your goal. Also, plan actions you can take when things don't go as planned. While working your way toward your goal's attainment, set aside time to reflect on your actions and assess the results. If you're not getting the results you want, make the necessary changes.

 

Realistic

Goals only work when they're realistic. What this means is that you can see the big picture of what you need to do. Ask yourself whether or not this goal is something you can do – or even want to do. Take some time to think about your strengths and weaknesses. Which parts are going to be easy and which will be difficult? Develop a plan for the challenges you're going to face.

 

Time-bound

Set up a specified timeframe for when your goal and all of your sub-goals are going to be achieved. Since this is hard to estimate if you've never done it before, make the best guess possible and change your timeframe slightly if you need to. We often find that it takes longer than we planned. However, you need to have a definite deadline to add urgency to it.

An excellent way to plan out your goal is to use mind maps. Mind maps are visual tools used for brainstorming and setting out tasks. At the center is your primary goal and all of your sub-goals branch out from it. You can then define timeframes and exactly how you're going to reach all of your sub-goals. Mind maps put goal planning in a visual format that makes it easy for you to see the big picture.

 

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Jeane Sumner

Written by Jeane Sumner

Jeane is the co-founder of Sumner Digital and she's Inbound Marketing Certified by HubSpot. Her background in branding and design allows her to empower clients to communicate their brand effectively across all channels. She’s your guide through every step of your inbound marketing journey. When she’s not working you find her woodworking and painting - everything from furniture to walls.

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