Sumner Digital Blog

Brace yourself for a Bot Invasion in 2017!

As you have been adopting inbound marketing strategies, you've also been adapting to new technologies to maximize your efforts and increase your efficiency. You've learned to work with data...

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PSA: Brute Force WordPress Attacks Double in the Past Few Weeks

If you are working with a web designer or developer to launch a new WordPress site and they are not insisting on using a comprehensive firewall designed for web applications, you need to fire them...

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Improve User Experience and SEO with Outbound Links

So far we have talked about how backlinks and internal links help improve your keyword rankings and boost your overall SEO. In this piece, we're going to talk about outbound links. As the name...

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Using your Blog Posts to Inspire Click-Throughs on your Site

Recently, we taught you about the importance of backlinks for SEO and how search engines use them to help prove the relevance of your information. Several weeks ago, we also talked about high...

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Build Customer Loyalty During the Holiday Season

There's nothing like the holiday season to spread a little cheer by delighting your customers and building upon their loyalty to your business. As you are aware, the delight stage of the buyer's...

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Why backlinks are important for SEO

With all of the hype surrounding the importance of content in your SEO efforts, backlinks have really fallen by the wayside, and this is a critical oversight that can severely impact your search...

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Content Marketing and Inbound are the Same, Right?

If you are a business owner or responsible for marketing for your company, you have no doubt heard the buzz about the importance of content for today's marketing strategies. You may have heard...

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Understanding Display Advertising and How it Generates Sales from Previous Visitors

Remember the days when viewing websites meant you'd have annoying popups or banner ads that appeared on the pages and they had absolutely nothing to do with what you were searching for? We were so...

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5 Ways Writing your own Copy is Destroying your Reputation

Your business means a lot to you and you've poured a lot of blood, sweat and probably even tears into making it a success. You believe in what you do and you think the world should, too. So, it's...

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How to Start a Blog Follow-up: The Content Quality vs. Quantity Conundrum

Whether you are just learning how to start a blog or you have been working on growing your audience, you need to learn about a conundrum that inbound marketers and business owners struggle with....

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