Sumner Digital Blog

Three Key Takeaways from the Principle of "Why" to Accelerate Business Growth

We introduced you to the concept of using "why" instead of "what" to boost your content engagement in a previous post but there is so much value in that one little word that we wanted to delve a...

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Boost Content Engagement with this One Small Word!

You have put your best effort into creating great content that is in line with your inbound marketing goals but somehow, you're just not seeing the engagement you expected. You review your SMART...

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The Truth Behind the Real Work for Social Media Success

Social media is a fantastic tool to significantly amplify your inbound marketing and SEO efforts, but there is a lot more to it than crafting some pieces of content and posting them across your...

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Brace yourself for a Bot Invasion in 2017!

As you have been adopting inbound marketing strategies, you've also been adapting to new technologies to maximize your efforts and increase your efficiency. You've learned to work with data...

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PSA: Brute Force WordPress Attacks Double in the Past Few Weeks

If you are working with a web designer or developer to launch a new WordPress site and they are not insisting on using a comprehensive firewall designed for web applications, you need to fire them...

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Build Customer Loyalty During the Holiday Season

There's nothing like the holiday season to spread a little cheer by delighting your customers and building upon their loyalty to your business. As you are aware, the delight stage of the buyer's...

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Understanding Display Advertising and How it Generates Sales from Previous Visitors

Remember the days when viewing websites meant you'd have annoying popups or banner ads that appeared on the pages and they had absolutely nothing to do with what you were searching for? We were so...

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5 Ways Writing your own Copy is Destroying your Reputation

Your business means a lot to you and you've poured a lot of blood, sweat and probably even tears into making it a success. You believe in what you do and you think the world should, too. So, it's...

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How to Start a Blog Follow-up: The Content Quality vs. Quantity Conundrum

Whether you are just learning how to start a blog or you have been working on growing your audience, you need to learn about a conundrum that inbound marketers and business owners struggle with....

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How to Start a Blog in Six Easy Steps

Let's face it, consumers want great content and they want a lot of it. They want businesses like yours to build relationships with them and they want to be able to count on you for information...

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