Sumner Digital Blog

Understanding your Buyer Persona with Psychographics

You've dug in and found out everything there is to know about your ideal customer and designed a perfect inbound marketing strategy to grab their interest and guide them through the buyer's...

Read More

How to Determine Your Primary Buyer Persona

Between all of the noise on the Internet and the fierce competition for business, it's more important than ever that your marketing efforts target the people most likely to be your ideal...

Read More