Sumner Digital Blog

Harness the Power of Evergreen Content for Steady Growth

After you've hit the publish button on a new piece of content and shared your shiny new link across all of your social media platforms, you no doubt check your analytics to see how it affects your...

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Three Key Takeaways from the Principle of "Why" to Accelerate Business Growth

We introduced you to the concept of using "why" instead of "what" to boost your content engagement in a previous post but there is so much value in that one little word that we wanted to delve a...

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4 Analytics Reports you Can't Ignore for Inbound Marketing Success

In order to run successful inbound marketing campaigns, you rely heavily on data and analytics to see if your efforts are paying off. When you learn that some aspects aren't working as well as...

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Boost Content Engagement with this One Small Word!

You have put your best effort into creating great content that is in line with your inbound marketing goals but somehow, you're just not seeing the engagement you expected. You review your SMART...

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5 Reasons why Blogging Increases your Company's Visibility

In order to have a competitive advantage, your business has to be highly visible to potential customers. If you are not blogging regularly and providing great content for your audience, you are...

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4 Big Reasons why Responsive Web Design will Increase Profit for your Business

According to Google statistics, 94-percent of people perform local searches from their smartphones, even though 77-percent of those people are searching from work or home where desktop computers...

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The Truth Behind the Real Work for Social Media Success

Social media is a fantastic tool to significantly amplify your inbound marketing and SEO efforts, but there is a lot more to it than crafting some pieces of content and posting them across your...

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Using your Blog Posts to Inspire Click-Throughs on your Site

Recently, we taught you about the importance of backlinks for SEO and how search engines use them to help prove the relevance of your information. Several weeks ago, we also talked about high...

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Why backlinks are important for SEO

With all of the hype surrounding the importance of content in your SEO efforts, backlinks have really fallen by the wayside, and this is a critical oversight that can severely impact your search...

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Content Marketing and Inbound are the Same, Right?

If you are a business owner or responsible for marketing for your company, you have no doubt heard the buzz about the importance of content for today's marketing strategies. You may have heard...

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