Sumner Digital Blog

Understanding your Buyer Persona with Psychographics

You've dug in and found out everything there is to know about your ideal customer and designed a perfect inbound marketing strategy to grab their interest and guide them through the buyer's...

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Brace yourself for a Bot Invasion in 2017!

As you have been adopting inbound marketing strategies, you've also been adapting to new technologies to maximize your efforts and increase your efficiency. You've learned to work with data...

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Improve User Experience and SEO with Outbound Links

So far we have talked about how backlinks and internal links help improve your keyword rankings and boost your overall SEO. In this piece, we're going to talk about outbound links. As the name...

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Why backlinks are important for SEO

With all of the hype surrounding the importance of content in your SEO efforts, backlinks have really fallen by the wayside, and this is a critical oversight that can severely impact your search...

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Understanding Display Advertising and How it Generates Sales from Previous Visitors

Remember the days when viewing websites meant you'd have annoying popups or banner ads that appeared on the pages and they had absolutely nothing to do with what you were searching for? We were so...

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5 Ways Writing your own Copy is Destroying your Reputation

Your business means a lot to you and you've poured a lot of blood, sweat and probably even tears into making it a success. You believe in what you do and you think the world should, too. So, it's...

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How to Start a Blog Follow-up: The Content Quality vs. Quantity Conundrum

Whether you are just learning how to start a blog or you have been working on growing your audience, you need to learn about a conundrum that inbound marketers and business owners struggle with....

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5 Beginner Errors that are Sabotaging your Success with Email List Building

Undoubtedly you've heard that email is a powerful tool for engaging your audience in a personal way that other inbound marketing techniques just can't do. You've probably also heard that it's...

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Watch for these Top 7 Social Media Marketing Trends in 2017

Whether you're a business owner or a manager in the marketing department of your company, you have likely found all of the changes in promoting your business have led you on a pretty wild ride....

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How to Start a Blog in Six Easy Steps

Let's face it, consumers want great content and they want a lot of it. They want businesses like yours to build relationships with them and they want to be able to count on you for information...

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