Sumner Digital Blog

Four Times you NEED an SEO Audit to Maximize your ROI

The word "audit" may make you think of a long, tedious process that ends with multiple dollar signs, usually in someone else's pocket. In this case, an audit is more like a forensic investigation...

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Improve User Experience and SEO with Outbound Links

So far we have talked about how backlinks and internal links help improve your keyword rankings and boost your overall SEO. In this piece, we're going to talk about outbound links. As the name...

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A quick look at PPC and SEO - which is better for your budget?

When it comes to your marketing budget you may have trouble deciding which digital marketing to fund, do you go with SEO or PPC. Let's take a quick look and determine which is better for you. PPC...

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The Impact of Header Tags on SEO

When you're looking to improve your web content's SEO, most of the information you find will discuss content and keywords. Don't get us wrong, those are critical to improving your SERPS (search...

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Getting Started with Google Analytics is Easy with 3 Areas of Focus

To maximize your inbound marketing efforts, you need to tap into Google analytics so you can get an accurate measure of how your campaigns are working. Simply reviewing sales figures will not give...

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3 Ways to Boost Conversion Rates on CTAs

You have created and launched a dynamite inbound marketing strategy, and as you watch your analytics, you see that it's working. Well, part of is working anyway – you have a lot more traffic than...

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How we got on the first page of Google with a low domain authority ranking

As your partners in inbound marketing excellence, we share a lot of information with you about how important it is for your keywords to rank high in search engines. We also talk about how...

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How Do Long Tail Keywords Make a Difference?

At one time, getting your site returned on the first page of search engine results meant choosing single keywords and using them as much as possible throughout your site. Today, long tail keywords...

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The Benefits of Having a Responsive Web Design

The amount of searches being done on mobile devices recently overtook the amount of searches being done on desktops.

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