Sumner Digital Blog

Boost Your Productivity Today - the Secret is in Your Smartphone!

The demands on you as a marketer are ever-increasing, and you have undoubtedly wished you could clone yourself several times over so you could get through a to-do list. What if we told you that...

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Harness the Power of Evergreen Content for Steady Growth

After you've hit the publish button on a new piece of content and shared your shiny new link across all of your social media platforms, you no doubt check your analytics to see how it affects your...

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Three Key Takeaways from the Principle of "Why" to Accelerate Business Growth

We introduced you to the concept of using "why" instead of "what" to boost your content engagement in a previous post but there is so much value in that one little word that we wanted to delve a...

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4 Analytics Reports you Can't Ignore for Inbound Marketing Success

In order to run successful inbound marketing campaigns, you rely heavily on data and analytics to see if your efforts are paying off. When you learn that some aspects aren't working as well as...

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5 Reasons why Blogging Increases your Company's Visibility

In order to have a competitive advantage, your business has to be highly visible to potential customers. If you are not blogging regularly and providing great content for your audience, you are...

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4 Big Reasons why Responsive Web Design will Increase Profit for your Business

According to Google statistics, 94-percent of people perform local searches from their smartphones, even though 77-percent of those people are searching from work or home where desktop computers...

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Understanding your Buyer Persona with Psychographics

You've dug in and found out everything there is to know about your ideal customer and designed a perfect inbound marketing strategy to grab their interest and guide them through the buyer's...

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Build Customer Loyalty During the Holiday Season

There's nothing like the holiday season to spread a little cheer by delighting your customers and building upon their loyalty to your business. As you are aware, the delight stage of the buyer's...

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Content Marketing and Inbound are the Same, Right?

If you are a business owner or responsible for marketing for your company, you have no doubt heard the buzz about the importance of content for today's marketing strategies. You may have heard...

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Why you Shouldn't let High Bounce Rates Stop your Heart

You think you've finally hit that magic formula for your business website; the pages are crisp and clean looking, the important things pop out, and you've checked it out on your mobile device to...

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